Imaginative, strategic, detail-obsessed.
I’m Erin Laffin—a marketer who believes the best growth stories start with a spark of creativity and a sharp eye for detail. I love turning complex challenges into engaging campaigns, building experiences that not only capture attention but keep it.
From paywalls and subscription funnels at America’s Test Kitchen to community events at California Pizza Kitchen and storytelling at Boston Ballet, I’ve helped brands connect with their audiences in meaningful (and measurable) ways.
Whether it’s designing high-converting landing pages, orchestrating integrated campaigns, or fine-tuning the small details that elevate the big picture, I bring both creativity and precision to every project. Because in marketing, the magic is in the mix.
Erin Laffin 